Services

Growth Strategy, Performance Marketing, and Hands-On Execution

I work with consumer brands, e-commerce companies, entertainment properties, and growth-stage businesses that need experienced marketing leadership combined with hands-on execution.

Unlike traditional agencies that separate strategy from implementation, I work directly inside the business to identify growth opportunities, improve customer acquisition, optimize conversion systems, and help build scalable marketing operations.

My work typically falls into three categories:

Fractional Growth Executive / Fractional CMO

Starting at $5,000/month

For companies that need senior-level growth leadership without hiring a full-time executive team.

This engagement is designed for brands that need strategic direction, performance marketing oversight, creative leadership, operational support, and hands-on execution across multiple areas of the business.

I operate as an embedded growth partner, helping align acquisition, creative, retention, reporting, and overall growth strategy.

Fractional Services Can Include

  • Acting as Fractional CMO / Digital Marketing Director

  • Growth strategy and scaling plans

  • Strategic direction for advertising and promotional campaigns

  • Brand positioning and offer development

  • Meta (Facebook & Instagram), Google, YouTube, TikTok, and omnichannel advertising oversight

  • Creative direction and ad strategy

  • Testing of imagery, messaging, hooks, and offers

  • KPI forecasting, reporting, and growth planning

  • Customer acquisition strategy

  • Conversion rate optimization

  • Shopify store development and theme optimization

  • Shopify landing page strategy and development

  • Email acquisition and retention strategy

  • Email flow optimization and campaign planning

  • Collaboration with internal teams, creatives, and external vendors

  • Social media campaign planning and oversight

  • Editing existing video creative and ad assets

  • Graphic design direction and ad copywriting

  • Marketing operations and process development

  • Weekly strategy calls and ongoing Slack communication

Paid Media Management

Starting at $2,500/month

For businesses looking for hands-on advertising management focused on scalable customer acquisition and profitable growth.

This service is execution-focused and centered around media buying, creative testing, optimization, and performance reporting.

Paid Media Services Include

  • Meta advertising management

  • Google and YouTube advertising management

  • TikTok advertising management

  • Campaign setup and optimization

  • Audience strategy and targeting

  • Creative testing frameworks

  • Ad copy and messaging refinement

  • Landing page recommendations

  • Conversion tracking and attribution review

  • KPI reporting and forecasting

  • Budget allocation and scaling strategy

  • Ongoing optimization and performance analysis

Amazon Management & Advertising

Amazon requires a different strategy than traditional e-commerce advertising. I help brands improve visibility, conversion rates, listing quality, and advertising performance inside the Amazon ecosystem.

Amazon Services Include

  • Amazon advertising management

  • Sponsored Products, Sponsored Brands, and Sponsored Display campaigns

  • Product listing creation and optimization

  • Title, bullet point, and description optimization

  • Keyword research and ranking strategy

  • Product page conversion optimization

  • Creative asset recommendations

  • Catalog structure and organization

  • Launch strategy for new products

  • Reporting and ongoing optimization

Audits, Testing & Strategic Reviews

Starting at $2,000 one-time

For brands that need expert analysis before scaling, hiring, rebranding, or restructuring their marketing efforts.

These engagements are designed to identify growth opportunities, inefficiencies, creative weaknesses, tracking problems, and operational bottlenecks.

Audit Services Can Include

  • Paid media account audits

  • Creative and messaging reviews

  • Funnel and landing page analysis

  • Shopify conversion analysis

  • Email marketing audits

  • Attribution and tracking reviews

  • Growth strategy evaluations

  • Competitive positioning analysis

  • KPI and forecasting reviews

  • Customer acquisition efficiency analysis

Clients receive actionable recommendations prioritized by impact, scalability, and implementation difficulty.