About

Creative marketing executive with deep expertise in performance marketing, brand scaling, and customer acquisition across e-commerce, entertainment, and consumer products.

Over the past decade, I’ve helped launch and scale dozens of consumer brands, from early-stage startups to companies entering their next phase of growth. My experience includes scaling brands from zero to $15M+ in revenue and helping established businesses grow from the low millions to more than $40M through a combination of digital advertising, creative strategy, and operational execution.

What sets my background apart is the breadth of industries, products, and growth stages I’ve worked across, often with exceptionally lean teams. Much of this growth was achieved with marketing teams of two people or fewer while remaining deeply hands-on in media buying, creative direction, funnel optimization, analytics, and brand positioning.

I operate at the intersection of executive-level strategy and hands-on execution, making me a strong fit for companies looking for scalable growth leadership without the overhead of a large internal team or traditional agency structure.

My work has included:

• Scaling e-commerce and supplement brands through Meta, Google, television, and omnichannel acquisition

• Directly managing more than $100M in Meta advertising spend

• Serving as an in-house VP overseeing 20+ direct reports and marketing operations for an e-commerce business approaching $100M in annual revenue (later valued at $1.6B)

• Helping drive more than $600M in cumulative client revenue growth since 2018

• Serving as Brand Director for a consumer brand later acquired for over $1B

• Growing theatrical events that twice broke Fathom theatrical sales records

• Helping scale a streaming platform to more than 20 million installs in a single year

• Leading multimillion-dollar television and billboard campaigns featured in Adweek

• Overseeing marketing for Seasons 2 and 3 of The Chosen

• Supporting political fundraising, charitable organizations, local events, and nationally recognized consumer brands

• Participating in rebrands, strategic acquisitions, and award-winning campaigns, including a 2023 Telly Awards recognition

Earlier in my career, I worked during the early adoption wave of digital marketing, conducting in-person trainings for organizations including AT&T, Yahoo, and Yellow Pages organizations as businesses transitioned from traditional advertising to digital customer acquisition.

My reputation has largely been built on one thing: producing fast, measurable growth across different industries, products, and business sizes while staying close to execution rather than operating purely from strategy.

I’ve been recognized by Utah Business, contributed to nationally recognized campaigns and product launches, and built a business driven almost entirely through referrals and word of mouth.

The throughline in all of my work has been simple: identify what makes a product genuinely compelling, communicate it clearly, and build scalable systems that turn attention into predictable growth.

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